Access City Award Case Study Making accessibility visible across Europe How this work came about Accessibility is rarely understood through policy language alone. For most people, it is felt in small, ordinary moments: getting on a bus, finding information, moving...
ADHD Patient Education Case Study Helping people make sense of ADHD before assessment How this project began This one came directly out of what I was seeing in real clinical settings. People weren’t arriving for ADHD assessment neutral or curious. They were arriving...
Why Advertising and PR Agencies Need Executive Producers for AI Healthcare Video With over twenty years of working with Ad agencies, PR companies etc I’ve spotted some common errors in the ways they work. To be honest, they know the problems but seem unable to...
How AI Video Production Can Cost-Effectively Address the Growing Mental Health Crisis An Executive Producer’s Perspective For the past thirty years I have been a qualified (UKCP) psychotherapist. I’m absolutely appalled, twice over, at what is happening and the...
Healthcare AI Video Production in the Middle East: Why Executive Producer Oversight Matters Healthcare communication in the Middle East carries particular responsibility. Accuracy, cultural sensitivity and trust are not optional. They are foundational. Across the...
The Growing Problem Healthcare Can No Longer Ignore More than 20 percent of the videos shown to new YouTube users now fall into a category widely described as low-quality, AI-generated “slop.” These videos exist to capture attention rather than to inform, reassure, or...
