Healthcare AI Video Production in the Middle East: Why Executive Producer Oversight Matters Healthcare communication in the Middle East carries particular responsibility. Accuracy, cultural sensitivity and trust are not optional. They are foundational. Across the...
The Growing Problem Healthcare Can No Longer Ignore More than 20 percent of the videos shown to new YouTube users now fall into a category widely described as low-quality, AI-generated “slop.” These videos exist to capture attention rather than to inform, reassure, or...
How AI Has Already Changed Video Production for Healthcare, Mental Health and Beyond What really surprises me is how all the articles and videos I see across for example social media talk about AI in the future tense. About what ‘will’ happen, what the...
A Modest Case for AI Video, Animation, and Understanding in Healthcare Why More Information Has Not Led to Better Understanding Healthcare often assumes that poor outcomes arise from missing information. The logic appears straightforward. If patients receive more...
Introduction To borrow a line from the film Taken, I have a very particular set of skills. I am a UKCP qualified psychotherapist with more than thirty years in practice and have spent forty years in the film, television and radio industries. My career has taken me...
The Creative Shift No One Saw Coming In one of my recent seminars, a creative director from a well-known agency sighed and said, “Our client made their own ad with AI before we even booked the kick-off call.” The room went quiet. Everyone sensed what had changed. The...
