Why Scientific Communication Is Under Growing Pressure In my experience with a wide range of pharmaceutical companies, many projects have sub-optimal outcomes because they are briefing the production company in the wrong way. For one reason and another, they forget...
How AI Has Already Changed Video Production for Healthcare, Mental Health and Beyond What really surprises me is how all the articles and videos I see across for example social media talk about AI in the future tense. About what ‘will’ happen, what the...
A Modest Case for AI Video, Animation, and Understanding in Healthcare Why More Information Has Not Led to Better Understanding Healthcare often assumes that poor outcomes arise from missing information. The logic appears straightforward. If patients receive more...
Introduction To borrow a line from the film Taken, I have a very particular set of skills. I am a UKCP qualified psychotherapist with more than thirty years in practice and have spent forty years in the film, television and radio industries. My career has taken me...
The Creative Shift No One Saw Coming In one of my recent seminars, a creative director from a well-known agency sighed and said, “Our client made their own ad with AI before we even booked the kick-off call.” The room went quiet. Everyone sensed what had changed. The...
How Animation Can Support Trauma Treatment Trauma is often described as an invisible wound. It does not always show up in ways that are easy to name, measure or explain. For many people, trauma is carried as a silence. Clients often sit in therapy knowing something...
The Surprising Future of Mental Health Care In the not-so-distant future, something unexpected will happen. Some of the most empathetic care in mental health won’t come from a human being. Instead, it will emerge from machines – or more precisely, from the quiet...
