ADHD Patient Education Case Study Helping people make sense of ADHD before assessment How this project began This one came directly out of what I was seeing in real clinical settings. People weren’t arriving for ADHD assessment neutral or curious. They were arriving...
Why Advertising and PR Agencies Need Executive Producers for AI Healthcare Video With over twenty years of working with Ad agencies, PR companies etc I’ve spotted some common errors in the ways they work. To be honest, they know the problems but seem unable to...
How AI Video Production Can Cost-Effectively Address the Growing Mental Health Crisis An Executive Producer’s Perspective For the past thirty years I have been a qualified (UKCP) psychotherapist. I’m absolutely appalled, twice over, at what is happening and the...
Healthcare AI Video Production in the Middle East: Why Executive Producer Oversight Matters Healthcare communication in the Middle East carries particular responsibility. Accuracy, cultural sensitivity and trust are not optional. They are foundational. Across the...
The Growing Problem Healthcare Can No Longer Ignore More than 20 percent of the videos shown to new YouTube users now fall into a category widely described as low-quality, AI-generated “slop.” These videos exist to capture attention rather than to inform, reassure, or...
Why Digital Health Is Outpacing User Understanding AI video production is playing a o formative role in reshaping digital health, digital therapeutics and wearable technology. A bunch of dry statistics doesn’t provide motivation, which in turn doesn’t...
Why Learning and Development Is Under Growing Pressure Post Covid, every organisation from multi-national corporations to SMEs are facing increasing pressure around learning and development. The causes are multiple from the cost of living crisis, working from home,...
Why Scientific Communication Is Under Growing Pressure In my experience with a wide range of pharmaceutical companies, many projects have sub-optimal outcomes because they are briefing the production company in the wrong way. For one reason and another, they forget...
How AI Has Already Changed Video Production for Healthcare, Mental Health and Beyond What really surprises me is how all the articles and videos I see across for example social media talk about AI in the future tense. About what ‘will’ happen, what the...
A Modest Case for AI Video, Animation, and Understanding in Healthcare Why More Information Has Not Led to Better Understanding Healthcare often assumes that poor outcomes arise from missing information. The logic appears straightforward. If patients receive more...
