by Quint Boa | Jan 5, 2026
Case Study AI Animated Advert for Rituals Using Emotional Storytelling to Differentiate a Saturated Personal Care Brand Context Rituals operates within one of the most competitive sectors in consumer goods. Shampoo, body wash, and conditioner are everyday products,...
by Quint Boa | Jan 5, 2026
Case Study Elastoplast Spec Advert Using Animation, Metaphor, and AI Context Elastoplast is one of those rare products almost everyone recognises instantly. Plasters have formed part of everyday life for generations. That familiarity creates trust. However, it also...
by Quint Boa | Jan 5, 2026
Case Study AI Peer-Reviewed Animation as an Entry Point to Mental Health Support There is a familiar moment at the start of therapy. Someone is describing distress, but without a clear way to name it. They talk about a tight chest, racing thoughts, snapping at people...
by Quint Boa | Jan 5, 2026
Case Study Peer-reviewed animation to support mental health understanding Why this work started There is a point many people reach before they ever look for help. Something feels wrong, but they cannot quite explain what it is. They know their reactions...
by Quint Boa | Jan 5, 2026
Novartis Case Study Hand-drawn animation and the lived experience of chronic myeloid leukaemia I was brought in by Novartis to executive produce this film and stayed across it from the earliest conversations through to final delivery. My role was not just...
by Quint Boa | Jan 5, 2026
NACOA Case Study An animated film to help children and young adults find the NACOA helpline How this project began In November 2025, NACOA commissioned an animated film to help children and young adults affected by parental alcohol misuse find their way...
by Quint Boa | Jan 5, 2026
University College London Case Study For this project I provided support as a Healthcare AI video production consultant to translate complicated UCL-gathered data into engaging and accessible visuals. By applying a trauma-informed production model, I helped UCL create...
by Quint Boa | Jan 5, 2026
FDI World Health Case Study World Oral Health Day When you work in global health communication for long enough, you realise the difficulty is usually in the balance. You are trying to speak to everyone at once. Different countries. Different cultures. Different...
by Quint Boa | Jan 5, 2026
Like Card Case Study A commercial built with AI, without treating AI as the storyThis was the breakout success of 2025, and it couldn’t have happened with a better client. The white-label relationship with the advertising agency worked hand in glove. As the AI...
by Quint Boa | Jan 5, 2026
Ghosted Case StudyUsing short animation to make sense of being ghosted Where the idea came from This project began as a question rather than a commission.In my clinical work, I often hear people talk about being ghosted as if it should not matter. The interaction was...
