I’m an AI Executive Producer and founder and CEO of Synima, a global video and animation production company with offices in London, Amsterdam, New York and Los Angeles. I founded the business 25 years ago, and still retain operational control and creative oversight of production. My team produce work for Fortune 500 clients including J.P. Morgan, HPE, BlackRock, European Commission, Honeywell, Pfizer, Novartis and Siemens.
As your guest I’ll happy to discuss how AI video production is reshaping politics, culture, media and specifically social media platforms. I’m comfortable talking about any aspect of AI including AI-generated video, avatars, deepfakes, how creative AI workflows affect the production process, how AI alters the relationship with brands and advertising and PR agencies.
As much of my work is in psychological health, I can speak about the growing role of AI in wellness, loneliness and relationships, including what Esther Perel has called “artificial intimacy.” This includes AI companions, the psychological impact of synthetic relationships (including with the deceased), and the implications for younger generations growing up alongside these technologies.
All podcasts I feature on will be promoted across my social channels.
My father was actor Bruce Boa (Fawlty Towers, Empire Strikes Back, Full Metal Jacket).
I began acting and presenting in film, television and radio. Nominytaed for a BAFTA in 1996 . I joined the BBC and worked within the camera dept in light entertainment (TOTP, Noels House Party National Lottery). I founded Synima in 2000 which has become a global production agency. With the advent of AI I have branched out to become an AI executive producer and consultant.
I became a UKCP-qualified psychotherapist nearly thirty years ago and my interest in the inner life has only grown. My work draws on philosophy, psychology, neurology, nutrition and exercise. These disciplines help me understand the many ways people make sense of their lives and the forces that shape their behaviour.
Working across healthcare and AI has revealed something uncomfortable. While there are lots of positives, AI also risks becoming a genuine threat to the business of society and culture. The risk is not that AI can replicate human presence. The risk is that it slides into every unattended space. Social media and mobile phones have already created a vacuum. AI is now likely to fill it with avatars, chatbots and personalised feedback.
As a guest on your podcast, I hope to provide an informed and engaging practical insight into how AI video production ‘works’. Discuss the risks and opportunities of generative AI, and provide more understanding and perhaps even challenge your audience. What are the tools AI might provide vs what are we exposing ourselves to?
Subjects I’ve Been Asked To Discuss
I’m comfortable discussing any of the topics covered in the ‘articles’ section on this website. Most recent topics include:
As part of my healthcare video production services, here’s a montage of recent AI productions within the healthcare sector. These examples were produced using a ‘hybrid’ workflow developed through years of commercial experience. It combines 400+ (ever-changing) AI programmes with traditional production techniques. This approach ensures productions are delivered on spec and on time. To see my full portfolio click here.
