As a passionate advocate for dental hygiene, I’ve always explored innovative ways to spread awareness and educate people about the importance of oral health. On World Oral Health Day 2024, Synima used the remarkable effectiveness of stop motion animation to convey vital messages about dental care. 

This creative medium has the unique ability to captivate audiences of all ages, making complex concepts both understandable and memorable. Through the meticulous art of stop motion, we can illustrate the progression of tooth decay, the correct techniques of brushing and flossing, and the impact of diet on oral health in a way that’s engaging and visually appealing.

“Stop motion lets you build tiny worlds, and then bring them to life. It’s like playing God in a miniature universe.”
Henry Selick
(Director of ‘Coraline’)

The inclusion of stop motion animation in national awareness campaigns has significantly amplified their reach and impact. By transforming ordinary dental hygiene practices into compelling visual stories, these campaigns have succeeded in drawing public attention and fostering a proactive approach to oral health. 

“There’s an inherent poetry in stop motion animation. It’s got a certain clumsiness that feels like a human touch. Despite the advance of technology, there’s something irreplaceably charming about stop motion.’”
Tim Burton

The tactile and artisanal quality of stop motion brings a sense of authenticity and care to the message, resonating deeply with viewers. For World Oral Health Day 2024, leveraging stop motion animation not only educated but also inspired communities to prioritize their oral health, demonstrating the power of creative storytelling in promoting wellness and preventive care. 

“The art of stop motion animation is not just about bringing models to life; it’s about imbuing them with a soul. Each frame is a testament to the animator’s dedication, a canvas where inanimate objects perform a ballet of motion.”
Ray Harryhausen

This innovative approach has undoubtedly set a new standard for health education, proving that when it comes to raising awareness, the medium can be as influential as the message.

Benefits of animation

  • Animation is accessible, especially via social media, and completely free to air for people who require it (via mobile phones).
  • Animation can reach cohorts who struggle to read and write, eg those with a neurodivergence (20% of the population) and/or SEND (15% of the population).
  • Animation can be translated to reach people for whom English is not the first language.
  • Waiting times for CAMHS and community mental health services is typically months – from script to screen, an animation can be created in two weeks, making it ideal for ‘disaster’ work.
  • Animation voiceovers can be quickly translated and revoiced in any language at a rough cost of only £1000.
  • While the initial animation can cost about £10k, subsequent digital copies are completely free (unlike print). Small amendments to ‘end slates’ to, for example, localise helpline numbers cost very little, so one trauma video can be used 10,000 times nationally at pretty much no extra cost. • Animation works brilliantly across all social media channels so it’s instantly and freely accessible and provides a ‘language’ for the person and their caregivers to understand what’s going on.
  • Still images can be taken from the animation and used within other collateral. For example, a dozen still images can be laid out in front of a child, enabling them to choose which image from the animation spoke to them (a good way to introduce tricky subjects, eg sexual abuse).