From Agencies to Individuals: How AI Is Rewriting the Production Model For much of the past half century, the route from idea to finished commercial followed a predictable path. A brand briefed an agency. The agency developed the creative. A production company...
Using AI in Pre-Production for TV Commercials The most expensive part of a television commercial is not the media spend. It is the shoot day. Locations, crew, talent, set builds, travel, insurance, and overtime all add up quickly. Once cameras roll, every creative...
The Best Video and Animation Production Companies for Thoughtful AI Use The discussion around AI in video production often gets stuck on tools. Who is using what. Who is moving fastest. Who is most automated. This misses the more important question, which is...
Case Study AI Animated Advert for Rituals Using Emotional Storytelling to Differentiate a Saturated Personal Care Brand Context Rituals operates within one of the most competitive sectors in consumer goods. Shampoo, body wash, and conditioner are everyday products,...
Case Study Elastoplast Spec Advert Using Animation, Metaphor, and AI Context Elastoplast is one of those rare products almost everyone recognises instantly. Plasters have formed part of everyday life for generations. That familiarity creates trust. However, it also...
Case Study AI Peer-Reviewed Animation as an Entry Point to Mental Health Support There is a familiar moment at the start of therapy. Someone is describing distress, but without a clear way to name it. They talk about a tight chest, racing thoughts, snapping at people...
