AI video glossary
Generative AI
Also known as Gen AI
AI that creates new material, such as text, images, sound or video, in response to an input. The output still needs human selection and review.
In practice
A creative team may generate several visual directions, then develop one into a production-ready concept.
Published: October 9, 2026 at 8:49 am
by Quint Boa, AI Video Executive & Producer
by Quint Boa, AI Video Executive & Producer